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You need to eliminate this one word from your business process management strategy

by | 31 Jul, 2018 | People


When you were growing up, you would have often heard the refrain “There is no such word as ‘can’t’.” Many parents have used this to encourage their children to go out in the world in a positive manner, refusing to see negatives, only challenges, believing they can be achieve anything they put their mind to.

Why don’t we use this approach for our businesses?

The Oxford Dictionary shows that the use of the word “can’t” has doubled this millennium. Why are people so keen to accept defeat? For Process Bliss, it’s about accepting the challenge to find out how something can be done so we’ve put together our favourite examples of where businesses and influencers have refused to see ‘can’t’ as an option.

You can’t make board members use computers

The old image of staid businessmen sitting round the boardroom unable to engage with technology is long gone. Whereas a few years ago you would have justifiably decided this demographic was off limits for email or social media campaigns, and even apps or podcasts, now this is a target market that is fully integrated with the modern world.

You can’t make a rocket that delivers a satellite and returns to Earth

If you should visit the SpaceX headquarters, you won’t see photographs of their rockets adorning the walls. You’ll see a big picture of Mars. Why? Because Elon Musk is determined to colonise Mars. SpaceX designs, manufactures and launches advanced rockets and spacecraft and their ultimate goal is to enable people to live on other planets. By focusing on their ultimate goal they eliminate the ‘can’t’.

Elon Musk was told you can’t make a rocket that delivers a satellite to space then lands back on earth. SpaceX , the company he founded, where he is CEO and Lead Designer, is now a global leader in commercial launch services, and the first to launch and recover a spacecraft from orbit. They were also the first to attach a commercial spacecraft to the ISS and successfully land an orbital-class rocket booster.

You can’t be emotional

In the beginnings of her career, Oprah Winfrey was an evening news reporter who was fired from Baltimore’s WJZ-TV because of her emotional delivery and ad libs. However, within a few years her individual style and connection with people had accelerated her career as a talk show host, and now, as North America’s first multi-billionaire black person, she is a leading influencer and the head of an incredible media and business empire.

You can’t publish that

Arianna Huffington got rejected by 36 publishers for her second book, but this did not deter her from creating the successful Huffington Post. As she herself said, “I failed, many times in my life. But my mother used to tell me, ‘failure is not the opposite of success, it’s a stepping stone to success.’ So at some point, I learned not to dread failure.”

You can’t sell hosted space to large corporates

Before Process Bliss, our CEO Alister Esam set up and ran a successful bootstrap SaaS business for 14 years. Before the cloud existed, as a one-man band he was told he couldn’t sell hosted space to large corporates for their most sensitive board data. Undeterred, and remembering the words his father told him as a child – “there’s no such word as “can’t” he went on to build and run the successful global software product company, doing just that.

You can’t have everything

People say process has to be controlling. You can’t empower and provide process. We beg to differ. Within Process Bliss one of the most important features that sets our platform apart from the competition is the functionality for people to ignore the process. It’s included because we know people are smarter than process. We know that ‘can’t’ has no place within a business mindset, and our platform is designed to make sure that there are no limitations to your success.


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